Campaign films
Give a launch or campaign a clear visual idea. Build the film around your audience, message and where it needs to be seen.
LONDON / ESSEX / BEYOND
SERVICES / BRAND & MARKETINGBrand video
Brand video
production.
Campaign films, product stories and social content for brands and agencies.
Playback Productions brings direction, cinematography and editing to films with a clear purpose. Working across London, Essex and beyond, Roan Lenihan helps turn your brief into images that tell the story.
01 — WHAT WE CAN MAKETHE RIGHT FILM.
THE RIGHT FILM.
FOR YOUR AUDIENCE.
Product stories
Show how a product fits into someone’s life. Combine product detail with people, movement and a reason to care.
Brand films & interviews
Introduce the people, purpose and experience behind a business through interviews and thoughtfully filmed supporting footage.
Social video & cut-downs
Plan short-form edits alongside the main film. Agree the durations, captions and vertical or landscape formats around your channels.
02 — SELECTED BRAND WORKFROM THE BRIEF.
FROM THE BRIEF.
TO THE SCREEN.
ELECTRIC MOBILITY / CAMPAIGN FILM
Precious × NIU
Dance, personal expression and electric mobility. Part of NIU’s Make Life Electric campaign.
EXPLORE PROJECT ↗
CONTENT STRATEGY / LIVE PRODUCTION
Hydrus Live
From the live studio to the social feed. Content production for a music streaming platform.
EXPLORE PROJECT ↗
BRAND / MARKETING MATERIALS
Kaiser GB
Content created for Kaiser GB’s marketing.
EXPLORE PROJECT ↗
EVENTS / ADVERTS / SOCIAL CONTENT
DJ Ross Mac
Cinematic adverts and social content for Ross Mac and RM Event Solutions.
EXPLORE PROJECT ↗03 — HOW WE WORKCLEAR PURPOSE.
CLEAR PURPOSE.
CONSIDERED PRODUCTION.
- 01 / THE BRIEF
Start with the purpose
What does the audience need to understand or feel? We discuss the message, references, budget, deadline and intended channels.
- 02 / THE PLAN
Build the approach
Agree the creative direction, production scope and deliverables. Locations, people and the shot list follow the needs of the film.
- 03 / THE SHOOT
Make every frame count
Direction and cinematography bring the plan to life, with the crew and production setup shaped around the brief.
- 04 / THE EDIT
Shape the final story
Editing, colour and the agreed finishing work bring the footage together. Review the film and prepare the versions agreed for delivery.
A production built
around your brief.
You may have a finished concept and need a director or cinematographer. You may have a marketing objective and need help finding the film. Start with what you know, and we can define the next step.
The final scope sets out the production and deliverables: the main film, any cut-downs, formats and finishing work. That gives your team a clear plan before the shoot.
START A CONVERSATION ↗04 — BEFORE WE SHOOTA few useful
A few useful
answers.
Do you work with agencies as well as brands?
Yes. Playback can work directly with a brand or join an agency’s creative team. The scope can cover a complete film or a defined role such as direction, cinematography or editing.
Can one shoot produce a main film and social clips?
Yes, when those outputs are planned into the brief. Agreeing formats and durations early helps the shoot capture what each edit needs, particularly when both landscape and vertical versions are required.
Can you handle direction, filming and editing?
These are all part of Playback’s practice. We agree the responsibilities and production team for each project, whether you need an individual filmmaker or a wider production.
Where do you work?
Playback works across London, Essex and beyond. Share the filming location when you enquire so travel and production requirements can be included in the scope.
How much does brand video production cost?
The cost depends on the creative approach, filming days, locations, crew and post-production work. The number of final edits and formats also affects the scope. Send a brief and an indicative budget to start a practical conversation.
What should I send to get started?
A short outline is enough: what the film is for, who it should reach, where it will be used, your preferred filming location, deadline and indicative budget. Include a reference film if you have one.